Corporate Strategy

Businesses need to flourish in a Volatile, Uncertain, Complex and Ambiguous (VUCA) environment. We help new business as well as existing businesses in this endeavour through Strategy Formulation, Execution and Monitoring.

New Business

We offer the entire gamut of preliminary activities such as legal structures, capital structuring, market research, business models, business plan and support in execution. We also hold powers of attorney for international clients as part of our trusteeship services.

Existing Business

We review current and proposed business models and structures, and suggest newer formats of leveraging on opportunities. We also design innovative performance management frameworks that link physical and financial parameters.

Our structured, research-oriented approach often helps identify problems early, for quick corrective action.

We do a lot of interesting work, including assignments that are exploratory for both client and us. Our assignments call for varying degree of expertise in Strategy, Economics, Finance, Marketing, Systems, People and Law.

Our services are offered confidentially, in a high-trust environment.

When does your business need a Strategic Review?

Money meets Strategy

Artificial Intelligence (AI) Strategy

AI is changing everything. For us it is déjà vu. Over two decades ago, we were “internet strategisers”, providing strategic guidance to businesses when internet came into vogue. During that phase, businesses were deciding between brick-and-mortar and dotcom models. The click-and-mortar models that we recommended to many clients became the dominant models. We also helped many dotcoms shut down.

Businesses today are at the AI cross-roads. Many make the mistake of viewing AI as either a technology project or an algorithm development project. You need to re-imagine your business, keeping AI at the centre. This re-imagination should not be influenced by blind-spots linked to the existing way of doing things. Is a “platform” strategy meaningful for your business? Or do you evolve a D2C model? Several such decisions can become existential issues, if not addressed holistically and early.

Next, you need to decide where to use big data and where to stick to conventional statistical models. Even within big data, where to apply it for inference, and where to benefit from its predictive ability. Boundaries need to be set to know when machine-learning models are pushing the business along dangerous paths.

We define this emerging role as “AI Strategiser”.

Further Reading

Seven Generic Strategies for an Artificially Intelligent World

Management Research

Shorter product life cycles and higher investment outlays are a lethal combination for business risk. Traditional businesses face a more fundamental challenge of surviving competition from start-ups who are re-defining client experiences with seemingly unlimited access to resources. This has increased the need for independent research to back various managerial decisions; conventional marketing research addresses only part of the problem.

Research is ideally suited for managerial decisions that cannot be taken intuitively; it can also improve intuitive decisions. The issues may relate to any domain e.g. finance, marketing, human resources, production, supply-chain etc.

For instance, understanding country risk for a new market, estimation of demand function for a product, assessing the ideal capacity to plan for, evaluating the profile match between the client and sales person, measuring channel strength etc. Valuation of your business or your share-holding in the company can also be viewed as an interesting research problem, with several precedent and consequent possibilities.

Did you know that something as basic as your estimate of product / process cost can have a bearing on how you might structure your business model in the medium-term, and your survival / prosperity in the long-term?

Smartly defined research problems, focused data frameworks and deft analysis of the information are key to cost-effective research and prudent decision making in organisations. While Big Data has its benefits, it is not an elixir for all situations.

We have seen companies spend lakhs of rupees in research that does not provide any actionable insights – or worse, point in the wrong direction, merely on account of poor definition of research problem or shaky research methodology or fundamental data collection issues.

We are happy to help clients get better value out of their traditional research relationships by offering critical direction to both qualitative and quantitative research projects.



Entrepreneurs and business leaders need to evolve a fine balance between “Get Big Quick” strategies and “Surviving for the long term”; at times they have the unenviable task of having to choose between these two contradictory strategies. Such balance or choice depends on the nature of both – the business and the business-owner.

We work closely with business-owners, especially in the start-up world, helping entrepreneurs discover their strengths, and take critical decisions with appropriate levels of data and deliberation in a learning environment. Our approach is very structured, relying heavily on robust frameworks, such as Steve Blank’s Customer Discovery Process and mind maps / concept maps.

Our background in investment banking ensures that we can also provide direction to and support the resource mobilization efforts and inorganic growth strategies of the business.

Recognising the liquidity constraints of start-ups, our rewards are typically in the form of a small equity stake in the business, until the business can support conventional commercial arrangements. 

Management Development

Sundar has personally handled hundreds of seminars and workshops attended by over 10,000 participants. He developed several unique frameworks and programs to meet the competency development requirements of organisations.

Programs / workshops can be structured to meet the competency development needs of your organization. For instance, in the case of one company, we developed a Channel Management Grid that was unique to their business. Thereafter, we conducted a one-day Channel Management program where the grid was unveiled. At the request of the company, we repeated the program during their annual sales conference.

The following two open programs are illustrative of the depth and range of expertise that exists.

 econoview                                                                     thinkstrat


ThinkStrat workshop on thinking strategically

EconoView workshop on developing an economic perspective

PonD workshop on selling and negotiation skills

Starkgrid workshop on channel management I

Starkgrid workshop on channel management II

Effective Speaker

Sundar takes up speaking engagements selectively in areas of his interest. They tend to cover a wide gamut of disciplines including strategy, economics, finance, marketing, markets, technology application, regulation and people.

Business Strategies for Start-ups in Post-Covid World.

Stratonotics for Post-Covid business: Brush-strokes for Research and Practice