where Instinct meets Insight



We are sector-agnostic. We have advised clients from Banking, Financial Services & Insurance (BFSI), Pharmaceuticals, Medical Devices, Healthcare, Mining, Media services, Software, Telecom, Digitization, Education, Auto ancillary, Hospitality & Travel Booking.

We have provided insights to business interests in Singapore, Hong Kong, China, India, United Arab Emirates, the African continent, United Kingdom and Germany.



An Indian Private Bank

Our initial engagement was with the asset management arm of the group. We evaluated the company’s strategic position and business model

An Indian Insurance Company

The company wanted a dynamic rules-based model for its proposed feet-on-street strategy and the potential payoffs.

A Diversified International Group (Pharma, Mining)

We were initially engaged to help the pharma company in India to develop a sound Budgetary framework

An Indian IT Enabled Services Company

The company required assistance in formalising itself and moving into a sustainable organisation format.

A Diversified Indian Group (Education, Hotels, Real Estate)

Our initial engagement was to prepare the business plan for a new initiative in education.


Sundar Sankaran (www.sundarS.in) is Founder-Director of Advantage-India. He is an alumnus of the prestigious IIM Ahmedabad (1986-88). He is also an associate of the Institute of Company Secretaries of India, and Institute of Cost & Management Accountants of India.


Sundar is a voracious reader and writer.  Many of his publications can be found across book stores, journals and websites.  Some of these are consolidated at www.sundarS.in
A few of his recent contributions are given below:

> Proactive Pivot: Where the Start-up Economy needs to meet the Old Economy - View PDF

> Seven Generic Strategies for an Artificially Intelligent World - View PDF

> China – Strategy & Counter-strategy - View PDF

> Debt Mutual Fund Dilemma -View PDF 


Every organization has a few canons that have worked over the years.  The following are our guiding principles:

  • Direct Communication
  • Realistic 
  • Authentic
  • Long-term